To be successful, you must make customers for life. Businesses often fail at this enormous challenge when they don't understand its consumers, or target the right audience with a compelling marketing strategy. It is critical to present the right message to the right customer at the right time. Affinity Development Group (ADG) specializes in developing affinity and Customer Relationship Management (CRM) programs for clients with established brands and customer bases. ADG also offers business management, technology services, strategy and planning, outsourced business operations, including a state-of-the-art call center for both established corporations and start up companies. Our proven and innovative programs and processes have yielded successful results for industry-leading companies, including Costco, Ford, AGPA, Prudential, Aetna, and Petersen Publishing.